I can’t help noticing what could be better.
I specialise in simplicity, bringing clarity to complex systems by connecting dots others miss. I don’t just design interfaces. I map ecosystems, challenge assumptions and design solutions built to adapt, scale and last.
Where it started
A childhood spent asking “why?”
My path here was driven by relentless curiosity. I spent my childhood in care constantly asking “why?” and “what if?”, not out of defiance, but out of an intrinsic need to understand people: what drives them, what they fear and what they’re not saying.
That curiosity shaped how I see the world. It taught me to read between the lines, and to consider every challenge within the context of a larger system.
How I work with people
I see the humans behind the work.
I don’t just see my users as humans. I see the humans within my team and throughout the surrounding organisation. I adapt how I communicate to meet each person’s needs, so engineers, senior leaders and cross functional partners all feel confident and engaged.
And I bring a rare skill to the table: the ability to spark genuine excitement. That energy aligns teams quickly, dissolves resistance and fuels the momentum needed to turn complex challenges into scalable, human centred solutions.
Why I stepped away
I took my skills off the screen and into the real world.
I took a deliberate career break to renovate a house from top to bottom, and treated it exactly like a design project: map the system, question every inherited assumption, then build for what comes next.
Rethinking the steelwork saved thousands. Over 100 tonnes of rubble were recycled rather than dumped. Rerouting pipework and eliminating heat loss is projected to cut energy use by 37%. Every system is future proofed, so the home can adapt as life evolves.
Same method, different materials. I came back sharper, more commercially minded and even more certain that good design is about the whole system, not just the surface.
The journey so far
Sixteen years, one thread.
2026
Principal Product Designer Sopra Steria
A five week engagement with a specialist lender, building trust fast and leaving work that kept moving.
2024 to 2026
Career break The house
A top to bottom renovation run like a design project, built to adapt as life evolves.
2022 to 2024
Lead Product Designer bp
Four enterprise apps brought together into one ecosystem, delivered early with 36% fewer bugs.
2022
Senior UX Designer British Gas
Continuous A/B testing on high traffic journeys, with conversion uplifts of up to 30%.
2016 to 2022
Lead UX Designer Bank of Ireland
An award winning lending platform for customers, brokers and internal teams.
2014 to 2016
UX Designer Office for National Statistics
Public sector services, and the early days of the GDS framework and guidelines.
2010 to 2014
UX Designer Fasthosts and 1&1
Interfaces for one of the UK’s leading web hosting providers.
Before 2010
Founder and Creative Director My own agency
Running client relationships and end to end design work across many sectors.
My toolkit
What makes me different.
The craft
The superpowers
Looking ahead
A catalyst for clarity and momentum.
I’m looking for roles where I can be a catalyst inside a forward thinking, disruptive organisation: someone who accelerates clarity, momentum and strategic ownership across complex problems.
I design with the same ownership and accountability as if I were investing my own capital, so what we build is something users love and businesses need.